Brand and Experiential Lead

how can we help you?

I saw an advert in the newspaper which was talking about Green Energy and I realized this is my unlock in terms of my expansion, cutting my costs and also all year round production with the project we able to install a solar station.

Gorata Lekau

Segogora Holdings

We are looking for a dynamic and innovative Brand and Experiential Lead to drive our brand visibility, reputation, and stakeholder engagement through strategic brand activations, events, sponsorships, and Corporate Social Investment (CSI) initiatives.

The successful candidate will play a pivotal role in ensuring a consistent brand experience across all touch points while championing sustainability and ESG principles in line with the Bank’s commitment to empowerment, transformation, and responsible business practices.

Department: Marketing

Project Location(s): Gaborone

Education: Bachelor's Degree

Key Responsibilities

Brand Activation and Event Management

Develop and implement the annual brand activation and events
calendar.
Plan and execute impactful internal and external brand events.
Ensure consistent application of brand guidelines across all
activations and communications.
Collaborate with cross-functional teams to align activations with
business objectives.

Corporate Social Investment (CSI)

Design and implement CSI programmes that deliver measurable
social impact.
Build partnerships with communities, NGOs, and government
institutions.
Monitor and report on CSI outcomes and stakeholder impact.
Produce annual CSI and sponsorship impact reports.

Brand Governance and Consistency

Maintain brand integrity across all channels and communications.
Conduct regular brand audits and recommend improvements.
Partner with Digital and Customer Experience teams to deliver a
seamless brand experience.
Drive internal brand engagement and employee brand
ambassadorship programmes.

Measurement and Reporting

Monitor the performance of brand and experiential initiatives.
Prepare post-event evaluations and management reports.
Analyse market trends and competitor activity to inform strategy.
Contribute to the marketing performance dashboard and reporting
framework.

Corporate Sponsorships and Partnerships

Manage sponsorship agreements and strategic partnerships.
Evaluate sponsorship opportunities based on business value and
brand alignment.
Track sponsorship performance, ROI, and brand visibility outcomes.
Promote initiatives that support transformation, sustainability, and
inclusion.

Agency and Vendor Management

Manage relationships with creative, events, and PR agencies.
Monitor agency performance against agreed service standards.
Oversee campaign budgets, deliverables, and timelines.
Ensure all marketing materials align with brand guidelines and ESG
commitments.

Sustainability and ESG Integration

Integrate ESG principles into sponsorships, activations, and CSI
initiatives.
Promote sustainable event management practices and responsible
sourcing.
Support social and environmental impact reporting.
Align experiential marketing initiatives with the Bank’s ESG strategy.

Minimum Requirements

Qualifications

Bachelor’s Degree in Marketing, Communications, Public Relations, or
a related field.

Experience

Minimum of five (5) years’ experience in brand management, events
management, sponsorships, or related roles.
Demonstrated experience managing agencies, CSI programmes, and
large-scale experiential campaigns.
Knowledge of ESG and sustainability marketing practices will be an
added advantage.
Strong project management and stakeholder engagement
capabilities.
Excellent analytical, reporting, and presentation skills.

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