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The Rebirth of a Brand
Our Story
Understanding Our Visual Language
In one form or another, mighty trees depend on the humble leaf, which in their numbers, work to support physiological, biological and chemical processes that are essential for the growth of their host - like so many little factories.
“That is the story behind the new NDB logo. It captures the idea of small, humble leaves pumping life into a mighty tree”.
That tree is Botswana’s economy, being nurtured to growth through every single Motswana through projects financed by NDB. NDB is represented by a trio of stylised leaves, fueling Botswana’s development through a unique bias towards strategic growth sectors including agriculture, commercial, industrial, real estate and human capital development.
The dynamic NDB tri-Leaf Logo
Our new logo captures the nurturing role of NDB to the mighty tree that is Botswana’s economy. It features a trio of vibrant stylized leaves that are arranged in a sequence of cumulative movement that portrays Progress; Transformation; Growth and Development. These pillars represent the diverse: strategic growth sectors including; Agriculture, Commercial, industrial, real estate and human capital development. A dynamic strike through arcs across the leaves highlighting the future focused attitude of the Bank towards a better future.
The Vivid Burgundy represents a very strong and driven Bank with a complete sense of control and providing direction in its chosen markets.
Green displays NDB‘s interest on growth and development with a strong a focus on Agriculture.
The color Blue represents our commitment to all our stakeholders and epitomizes strength, security and wealth– It’s a National Pride.
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Client Stories
These are testimonies from individuals and business owners who through the assistance of the NDB have managed to start successful businesses and created sustainable jobs for Batswana.