National Development Bank (NDB) Unveils New Corporate Identity

Date: 
08 Apr 2015

The National Development Bank (NDB) launched its new corporate identity on Thursday 07th of August at an unveiling ceremony at the Gaborone International Convention Centre (GICC). In 51 years, NDB has made great strides in contributing to Botswana’s economic development through the provision of financial products across various key sectors, including agriculture, retail and commerce, property and human capital development.

In his keynote address, Honourable Minister of Finance and Development Planning, Kenneth Matambo, acknowledged the Bank’s role during the past 51 years of its existence, through contributing towards Government’s agenda of food security, economic diversification and employment creation. He further congratulated the Bank for embarking on a rebranding exercise when it was appropriate to do so looking at the
major transformation the Bank was going through and the competitive banking and economic climate the Bank is operating in. 

Minister Matambo said that he was pleased to note that rebranding further affirms the Bank’s position in the market as “Banka ya Batswana” with focus key sector areas including agriculture, but with a new brand promise where stakeholders will enjoy a new banking experience through quality customer service with a renewed sense of commitment to stakeholders. He said that the time for the Bank’s new corporate identity was opportune. “It is important for organizations to undertake a health check on their brands to determine their relevance and strength of their identities within the ever-changing business climate”.

“The Bank has not only evolved and emerged as a key player in our economic development, but has been characterised by competition, new entrants in the market and most importantly, the demand by customers for a quality service. I am therefore, pleased to note that NDB’s rebranding exercise seeks to address or mitigate against the effects of these challenges with a strong focus on ensuring that the Bank is responsive through distinguished customer service standards and remains connected with merging and more demanding stakeholder expectations,” he said.

It is NDB’s intention to preserve its heritage, which is as rich as the history of Botswana, said NDB Board Chairman, Lesedi V. Seitei. “We are indeed in a process of defining our brand promise, and not just changing our look, for a totally enjoyable experience for our customers. NDB is undergoing a huge transformation and our new corporate identity is intended to complement this renewed attitude and commitment,” said Seitei.NDB Chief Executive Officer, Mrs. Lorato C. Morapedi reinstated the Bank’s clear    intension by taking guests through NDB’s 51 year journey with major milestones and contributions over the years and most importantly the way forward with the implementation of post launch activities to support the Bank repositioning strategy through implementation of key projects such as; the new corporate strategy (MADUO), office refurbishment, Implementation of a new banking system, bank wide customers service training amongst others. Headlined by the new tri-leaf logo, the new visual identity is fresh and dynamic. It represents a Bank that is rooted in Botswana’s culture and heritage, but, that is also undergoing creative re-invention, and ready for emerging complex consumer needs.

 

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